Our showtime and theater location system, MovieConnect, has been implemented into numerous recent banner campaigns for a variety of different movies. From Daybreakers to Twilight – New Moon, MovieConnect reaches all audiences and offers show times for all locations throughout the United States.

With the MovieConnect functionality inside the banner advertisements, we are seeing interaction rates over 300% with many users requesting show time info from multiple theaters and texting that info to their mobile devices. MovieConnect allows users to capitalize and plan their trip to the movies without leaving the advertisement. “Now, when we interest the moviegoer them with the visual design, trailer and other elements of the banner, we can close the deal by supplying them a place to watch the film,” said The Aura Group’s CEO, David Bailey.

The feature that really sets MovieConnect apart is the fact that users can text message (SMS) themselves the show times to their mobile phone from the banner advertisement, which ultimately makes the brand portable. Bailey continued, “This feature really makes the banner advertisement interactive and connects the movie with the moviegoer. It’s in their pocket on the go.”